Episodes

Tuesday Nov 21, 2023
Episode 220, The Top 3 things people are grateful for.
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 220: Gratitude is Powerful! This week's episode is all about the power of being Grateful.
I wanted to find out the top three things people are most grateful for because, you know, I love anything related to threes. I discovered some insights from an article I read by Science and Business.
Gratitude is more than just saying thank you. It's a powerful emotion that can transform our perspective on life, relationships, and business. Studies have shown that practicing gratitude can increase happiness, reduce stress, and improve overall well-being.
As sales professionals, business owners, or entrepreneurs, gratitude can help us achieve our goals, build better client relationships, and create a positive company culture. I will share the top three things people are most grateful for based on scientific research and insights from successful entrepreneurs and business leaders.
Family and Friends:
According to multiple surveys, family and friends are at the top of the list of things people are most grateful for. Our loved ones provide emotional support and encouragement and give us a sense of belonging. We share our joys, sorrows, and memories with them. Science backs this up. A study published in the Journal of Personality and Social Psychology shows that people with strong social connections are happier, healthier, and live longer.
Business leaders can apply this insight by cultivating more profound relationships with their customers and employees, creating a sense of community within their company, and investing in activities that promote team building and bonding outside of work.
Health:
Our health we may take for granted until we don't have it. Good physical, mental, and emotional health is crucial to living a fulfilling life. Research has shown that people who are grateful for their health tend to take better care of themselves, have lower stress levels, and are generally more optimistic.
In business, investing in employee health and wellness programs can pay huge dividends in productivity, employee retention, and overall happiness at the workplace. Resources that prevent sickness and promote healthy habits like exercise, meditation, or nutrition can increase job satisfaction and ultimately benefit the bottom line.
Work and Career:
We spend, on average, eight hours working. Our jobs give us a sense of purpose and meaning, providing a platform for personal growth, financial security, and achievement. A survey conducted by Glassdoor found that 60% of employees in the US said they are most thankful for their jobs. People who are grateful for their careers tend to be more motivated, productive, and loyal to their employers.
As a business owner, investing in your employee's career development and providing opportunities for growth, recognition, and fulfilling work can improve job satisfaction and retention. By creating a culture that values employee contributions and solicits feedback, your team can be motivated to take your company to the next level.
Gratitude is a powerful force that can transform our lives and our businesses. As we've seen, people are most grateful for their families and friends, their health, and their work and career. We can apply these insights by building stronger relationships with our customers, investing in employee's health and well-being, and creating a workplace that values personal and professional growth. Practicing gratitude can improve our sense of fulfillment, success, and happiness and ultimately build thriving businesses and communities.
As you gather with family and friends this week, reflect and ask yourself what you are most grateful for.
For me, I am grateful for Time. The Time I get to spend with those I love deeply. Keep filling your life with gratitude moments!
Something else I am grateful for is you.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Nov 07, 2023
Episode 219, 5 Reasons Why Sales People Need to Say No to Grow Their Sales.
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 219, 5 Reasons Why Sales People Need to Say No to Grow Their Sales.
Let's talk about the word, No. Since we were kids, we have heard this word. How many times have you been told no in your lifetime? We associate the word No as a negative experience.
Saying "no" may seem counterintuitive for salespeople, but it's an essential part of your journey toward success. Saying "yes" to everything that comes your way can waste time, effort, and resources. In this podcast, I am going to share the reasons why salespeople need to start saying "no" so they can grow in their profession. Discover why saying "no" can be your biggest ally in increasing your sales.
Here are five situations we need to start saying "No."
Saying "no" helps you prioritize:
As a salesperson, our time is one of our most valuable assets, so we must understand that we can't say yes to everyone. Saying "no" allows you to identify the opportunities worth pursuing and prioritize your efforts. When you say "no" to a lead, you're essentially saying "yes" to a better opportunity that matches your goals and strategies.
Saying "no" establishes value and credibility:
When you say "no" to a prospect, you're communicating that you have a deep understanding of their needs and goals and that you're not the right fit for them. This honesty establishes your credibility as a salesperson and creates a value-based relationship with the prospect. Your goal is to work with the clients that have allocated a budget to solving their challenges.
Saying "no" to non-decision makers:
We must find a way to earn a conversation with someone who can say yes. Often, we settle for a meeting with others who have no authority to say yes to our solutions. Yes, we can create allies to help us. You will have to determine how much time you want to spend with someone who can't say yes. Say no to the time wasters!
Saying "no" makes you focus on your goals:
Every salesperson has specific goals and strategies that they want to execute. By saying "yes" to everything that comes your way, you may get off track to reaching your goals and waste time. Communicating "no" helps you focus on your overall vision and mission, taking you one step closer to achieving your objectives.
Understand 'No" could mean not yet:
We want to close more sales faster. We must understand that timing is a crucial factor. So, we need to understand better that No could mean not yet. They may be happy with a current vendor but open to our ideas down the road. Or they need more resources to achieve the results they need. So say No for now and reconnect when the timing and budget are right.
Say we must say No to Grow!
In a sales environment where success is linked to our ability to convert clients, it may feel unnatural to turn down any business opportunities. But, as we've seen, saying "no" is an essential strategy for salespeople.
Prioritizing, establishing value, showing expertise, saying no to non-decision makers, setting boundaries, focusing on your goals, and understanding No may mean not yet are all crucial aspects of sales that are amplified by the word "no." So, next time you're tempted to say "yes," rethink and remember that "no" could be the key to unlocking your growth.
Could you do me a favor? If someone can benefit from this share it.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Oct 31, 2023
Episode 218, The Top 5 Fears of Salespeople!
Tuesday Oct 31, 2023
Tuesday Oct 31, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 218, The Top 5 Fears Sales People Have and How to Overcome Them.
How would you describe the characteristics of the salespeople you know? Confident, charismatic, and assertive individuals who can close deals effortlessly. In most cases, that is true, but behind that facade of confidence lies a range of fears that can hold back even the most experienced sales professionals.
Let's explore the top five fears salespeople face and provide solutions to overcome them. Whether you're new to sales or have years of experience, this will help you improve by addressing these common fears.
Fear of Rejection
One of the most common fears that salespeople face is the fear of rejection. Nobody likes to be told "no," salespeople often take it personally when a prospect doesn't buy. The fear of rejection can be so intense that it prevents salespeople from making calls, sending emails, or approaching potential clients.
To overcome this fear, we need to change our mindset. Instead of seeing rejections as personal failures, view them as a natural part of the sales process. It's not your identity but a role you perform for the company. Every "no" brings you closer to a "yes." Focus on building relationships with prospects rather than just trying to close a sale.
Remember, we aim to schedule a conversation to see if our company is a fit or if we can help them, not sell them. By connecting with prospects personally, you can overcome the fear of rejection and build a loyal customer base.
Fear of Failure
Salespeople are often under much pressure to meet their targets and quotas. This pressure can lead to a fear of failure, which can paralyze. Fear of failure may avoid taking risks, or you may give up too easily when faced with a challenge.
To overcome this fear, we need to focus on our strengths. We should identify what makes us unique and use those strengths to our advantage. We can also set realistic goals and break them down into smaller, achievable steps. When you do this, it will give you a sense of accomplishment and help build momentum.
Fear of Being Not Authentic
Some salespeople fear that they will come across as pushy, and we want to avoid coming across that way to a prospect or client. Remember that only 5% -15% of companies may need our service today. So, we need to understand that sales are a process.
To overcome this fear, you can focus on building relationships with your prospects. Listen carefully to their needs and concerns and offer solutions that genuinely help them. By being authentic and transparent, you can build trust with your customers and make them feel valued.
Fear of Losing Control
Some salespeople fear losing control of the sales process. They worry that the prospect will take over the conversation or ask difficult questions they can't answer.
To overcome this fear, ABP, Always Be Prepared, for each call is critical. Research the prospect and the company before making contact. Know their product or service and the competitive landscape. By having a deep understanding of what you have to offer and the market, you can confidently navigate the conversation and address any objections that arise.
Fear of the Unknown
Finally, salespeople may fear the unknown. They worry about new markets, new products, or new sales techniques. They may feel out of their comfort zone and need help proceeding.
To overcome this fear, you can embrace a growth mindset. Approach every challenge as an opportunity to learn and grow. Be open to feedback and willing to try new techniques. By embracing the unknown, you can develop new skills and become more effective.
Overcoming fears is never easy, but it's essential for those who want to succeed. So, Don't be Afraid! By addressing common fears such as rejection, failure, inauthenticity, loss of control, and the unknown, you can develop the confidence and resilience to thrive in any market.
By building relationships, leveraging your strengths, and embracing new challenges, you can become confident and on the road to success. So go ahead, face your fears, and Don't Be Afraid!
Thanks for joining me this week. Could you do me a favor? If someone can benefit from this episode, share it and rate it, or subscribe to where you get your favorite podcasts.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Oct 24, 2023
Episode 217, 5 Tips the Dominate the end of the year!
Tuesday Oct 24, 2023
Tuesday Oct 24, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
As the Year ends, it's essential for all of us to stay motivated and focused on our goals and activities needed. The last few months of the Year can be challenging, with holiday distractions and end-of-year fatigue. But don't let that stop you from achieving your sales targets and finishing the Year strong!
Five tips and strategies to help you stay on track and dominate the end of the Year.
Review your goals:
Honesty time! Take some time to review your sales targets for the Year and assess your progress so far. Look at which targets you've met, which are still achievable, and where you might need to adjust your strategies. Doing so will give you a clear idea of what to focus on in the coming months.
Prioritize your activities:
With limited time left in the Year, you need to prioritize your sales activities and focus on what will have the most significant impact. Identify your high-value prospects and prioritize them over less promising leads. Keep low-spending clients from stealing valuable time from you.
Focus on activities likely to generate results, such as looking for introductions from your best clients, revisiting the prospects still in your sales funnel, targeting new opportunities, and setting up face-to-face meetings with your key accounts.
Stay motivated and positive:
The last few months of the Year can be challenging. It can take a mental toll on you. But it's essential to stay motivated and positive. Surround yourself with positive people and challenge other sales team members to daily challenges to make it more fun and competitive.
Celebrate even small successes along the way, and keep reminding yourself of the big picture and that you are making progress!
Be creative and adaptable:
If you need to catch up on your desired results, it might be time to try something new. Brainstorm with colleagues to develop new ideas to engage new prospects or gain more from your current clients. Be open to experimenting with new approaches, and be willing to adapt if something isn't working.
Relationships Matter:
Building solid relationships with your prospects and clients is vital to sales success, especially at the end of the Year. Take the time to connect with your prospects on a personal level and build rapport. Follow up on previous interactions, check their progress, and see if anything has changed. Building strong relationships will increase the likelihood of closing deals and generating new business.
The end of the Year can be challenging for sales professionals, but with focus, determination, and a positive attitude, you can finish the Year strong and achieve your sales targets. It will also jump-start next Year.
Remember, every conversation and sale counts, so keep pushing forward, and don't give up!
Could you do me a favor? If someone can benefit from this episode, share it and rate it, or subscribe to where you get your favorite podcasts.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Oct 17, 2023
Episode 216 Close more sales by doing this..
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 216 The Closer Framework. Learn the Framework your team could use to help close more sales.
I want to ask you a question. How many pending clients do you have that have yet to close? Do you have the answer to what is keeping them from moving forward? After today's podcast, you will learn why the sale has stalled!
The art of sales is working with people and navigating their minds and emotions to help them get what they want.
I am always looking for better ways to help my team, you, and myself to communicate better with our prospects and clients. I was listening to a podcast titled $100 Million Business Strategies with Alex Hormozi. The title got my attention! I wanted to find a better way to help my team close more sales.
Alex started Gym Launch, selling as many customers as the gym could handle. He scaled the business to Acquisition.com, which invests in other start-ups. He is now worth over $100 Million. I love following successful people because they have done the hard work, faced setbacks, and have something to teach us from their journey. One thing I learned from the podcast was the Framework around the word C.L.O.S.E.R!
What is the closer Framework?
The six-step C.L.O.S.E.R framework helps create meaningful dialogues, builds lasting relationships, and encourages a customer-focused selling approach. Clarify: This is where the salesperson stays curious and gains a deep understanding of why the prospect is seeking help.
A customer-focused model that moves beyond the limitations of high-pressure sales tactics and instead focuses on understanding the customer's needs and providing genuine value.
The six-step C.L.O.S.E.R framework helps create meaningful dialogues, builds lasting relationships, and encourages a customer-focused selling approach:
1. Clarify Why they are there.
The salesperson digs deep to understand why the prospect is seeking help. It's about uncovering the underlying needs, wants, pain points, and challenges. A conversation that lays the foundation for creating trust. Questions like What are your challenges or goals right now? Why is it important to you?
2. Label them with a problem.
Once you've clarified the client's situation, it's time to label the problem. Labeling makes the problem is critical. You are recapping what they said. For example: So it sounds like XX is your goal. Does that sound about right? Or would you agree?"
3. Overview of their past pain.
This step involves what the client has tried in the past. Knowing their history helps avoid repeating past mistakes and builds empathy, demonstrating that you genuinely care about finding the best solution for them. Questions like: What have you tried so far to accomplish this? How long did you do it for? How long ago? Explain how it is not their fault; they may had a missing piece or two of the equation.
4. Sell The Vacation, not the plane flight.
Rather than delving into the details that can be overwhelming, focus on painting a picture of the results - the end destination. You're selling them the vision of their success. Imagine if your team could focus on strategic tasks instead of time-consuming manual reports. What impact would that have on productivity and sales?
5. Explain away their concerns.
Now, it's time to remove any obstacles or concerns. This step builds trust, showing the prospect that you're ready and capable of handling any issues that may arise. It's about assuring them that you've thought things through and have solutions. Questions like understanding past agreements that didn't work. Do you see the value we can bring to solving your challenges? Are you ready to work with us?
6. Reinforce their decision.
People decide within the first 48 hours from the point of sale whether they will buy from you and your company. So, reinforce all the benefits of working with you to solve the problem they labeled. You could share,
You've decided to move forward with our strategy; you're on your way to a more productive and efficient sales process."
The Key is to complete all of the steps!
Our teams invest a lot of time to earn that first meeting with a prospect. So implementing The C.L.O.S.E.R framework puts the customer at the heart of the sales process, leading to immediate sales and fostering long-term relationships. The C.L.O.S.E.R framework could be the Key to unlocking your sales success.
Thanks for joining me this week. Could you do me a favor? If someone can benefit from this episode, share it and rate it, or subscribe to where you get your favorite podcasts.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Oct 10, 2023
Episode 215 We have to Learn before we can earn.
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 215: We must learn before we can earn!
I have a few questions for you. How is your business? Could it be better? Could you benefit from having more clients? Do you have a strategy to replace your top clients if they go away?
It doesn't matter how long you have been in business; there will be a time that you will lose a client to no fault of your own. So, to protect your income, you need to have a consistent game plan for attracting new clients. Most of us wait until we lose an account and then try to hurry up and make new calls, only to discover they may be working with another vendor or don't need our product or service.
Whether you are in sales or management, my goal is that you have a strategy so you stay in control of your business and income.
This exact situation happened to one of the sellers I am coaching. A significant account had to pause its marketing campaign due to a United Auto Workers strike. A problem either had control over. We would talk in our coaching sessions about what would happen if this account stopped spending with you. It would impact her income significantly, for one.
What can we learn from this?
One thing is that we need to continue to find ways to create new customers. One of the fastest ways is to look for introductions from current clients and business connections from friends and family.
Another way is to call on companies that we can help. Calling on new opportunities can be incredibly effective if you do it right. It allows you to go directly to businesses instead of waiting for them to come to you.
As a business owner or salesperson, cutting to the chase and getting customers on the phone can save you time. While there are many benefits to building out marketing funnels and inbound leads through email, calling someone directly bypasses those steps.
What are the best ways to prepare for the call?
Every business has two types of demand. Short and Long Term, and they both have a purpose. Short-term are the existing opportunities these companies have, representing about 5-15% of the market—someone who is ready to buy today and has a need.
85-95% of people fit into the Long term bucket, future demand. People are not in the market today but will be in 6 months to a few years. Building brand recognition is meaningful, and making them more familiar with your company is critical so that they think of you when they are ready to buy.
For example, Like a Good Neighbor, State Farm is there. They understand this precisely because they know they need existing and future demands to keep growing their company.
Guess what, so do we. We need to understand that we have existing customers who need us today and that we also need to create future clients for us to keep growing.
The goal is to learn before we earn.
We must approach each call as a learning experience. The goal of the first call is to have a conversation with a decision-maker to see if we are fit and if our prospect needs short or long term help. There is an opportunity to learn from each call. The main goal is to understand what other challenges they may be facing so that we can provide solutions.
It starts with preparation. There are three tips to making sure you make the most of those calls.
Step One: Focus on the Right accounts.
We must understand who our ideal prospect is so we don't waste time reaching out to those we can't help. Review your account list to see if there is a pattern of success in specific industries. What is the average spend with these accounts? Many of us have the best intention to help clients only to discover they need more resources for you to help them.
By targeting this way, you're more likely to reach people interested in what you are selling. You'll save time and get better-quality prospects on the phone.
Step Two: Be resourceful.
Why are we calling on them? What have you read or researched about this prospect that warrants you reaching out to them?
What do you know about them or their industry? We must leverage all our resources to see if we are a fit. What value can we provide to them that other vendors can't?
It all starts with a conversation.
Step three: Schedule time to make the calls.
You can only help new clients if you create a conversation to see if you can help them. We also understand that sometimes it's a timing issue. Therefore, we must have the mindset that our calling has a purpose. To do this consistently, we have to schedule time on our calendars. It will improve your probability of conversing with a new potential client.
Remember, only some people are fit; be resourceful and have a purpose for the call!
Thanks for joining me this week. Could you do me a favor? If someone can benefit from this episode, share it.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Oct 03, 2023
Episode 214, The Unexpected Call!
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
I wanted to share a story about an unexpected call I received. It was from someone I had coached at the Radio station about eight years ago. He sent me a message on Linkedin to see if I would be open to meeting for coffee or breakfast.
I asked how he was doing and accepted the offer to catch up. After so many years, I wondered why he reached out at this particular time. A little back story on my time coaching him. I started coaching him when another manager accepted another position with a new company. He needed to gain media sales experience, so I wanted to understand where I could help.
Like most of us who take over coaching new talent, you take time to understand where you can help them by asking many questions.
Tell me more about you.
Before joining our company, tell me about your experience with the prior company.
What inspired you to join our company?
What techniques do you use to develop long-term relationships with customers?
Can you describe your ideal sales environment?
How do you prioritize your sales activities for maximum productivity for the day?
I shared my thoughts on what it took to be successful in media sales. This advice is based on my thirty-plus years of experience. My goal as a coach is to create a faster and more effective path. So, we discussed a strategy and road map for success.
Despite my coaching advice, there needed to be more improvement. After a few months, he resigned to accept a dream job he had always wanted, not in media sales. I knew this new opportunity was a better fit for him.
Back to Breakfast meeting. We sat down, and I could tell by the body language that he had something to share with me that appeared to be weighing on him for years. I opened our conversation by saying thanks for inviting me to breakfast, and I want you to know I am open to hearing whatever you need to share with me, Good or Bad.
He went on to share that he wanted to apologize to me. I replied for what? He said he needed to be in a better place when he worked with our company. No matter what coaching advice I provided, he was not open to it and blamed me for his lack of success. I had no idea he had felt this way. He had been carrying this for years and wanted me to know that I was a good manager and that he appreciated all the support I gave him when we worked together. He said that no matter what advice I gave him, he was not open to accepting it. I do appreciate his honesty.
Fast forward to that experience and where he is today. He is in a great place, working a dream job he had always envisioned with a great marriage and family. I was thrilled to hear that!
You may be saying, Lisa, why are you sharing this personal story?
I am sharing this story for many reasons.
Do you blame your manager or others for your lack of success? Can you reframe how you feel and take advantage of the advice provided to you to grow and learn? If you are a manager or coaching talent, understand the impact you can have on another employee. If you're in sales, understand that most managers want you to be successful. Believe me, after coaching hundreds of salespeople over the years, they want to know they matter. They want to see them contribute to something bigger than their monthly goal.
I started thinking back on my career. The people and managers that helped me along the way. I also thought of many situations where I would have communicated something differently when I saw someone falling short. We have to meet people where they are and guide them back onto their path.
Well, I am off to make a few phones to apologize to those where I missed the mark and thank those who impacted my career to let them know they mattered. If you open it, write a note or call someone who impacted your career so they know they mattered.
Could you do me a favor? If someone can benefit from share it.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Sep 19, 2023
Episode 213, Are you average?
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 213: Are you average?
So what does average mean? Middle of the pack? The group's total is divided by how many are in the group.
Let's look at some average examples:
What is a good batting average in MLB? 250 is the average.
300 or higher is considered excellent, and . 400 is a nearly unachievable goal.
The average number of points scored in an NFL Football game is 20.5.
According to the USGA, the average recreational golfer shoots 100. The average male has a 14 index, and female golfers 28.
One thing I know for sure is that most of you listening would not want to be average! You want more than the average person. So, how do you position yourself to win more than others?
You increase your probability of winning!
You find a way to make more deposits daily in your success column. The good news is that you can do this incrementally with minor tweaks to your weeks.
The secret to winning is to do things every day, not occasionally. The best athletes and top business professionals separate themselves from others because they understand that winning is a game of inches. They do the extra things when no one is watching. They hold themselves highly accountable.
The pace at which you approach things matters. Successful people work at a different rhythm. Think about yourself and those you work with. Do you see a difference in the pace they walk, how they manage their time, or how they delegate to others? The successful people I know learn to say No to things that steal time from them and yes to more things that improve their business.
Do you know your numbers?
We look at the average number of clients, the average sale of that customer, your average of new client contacts, the average number of proposals, and the average number of conversions.
What would that mean for your business and income if we could improve our averages by 10-15% each day? The best news is that we control the action items we must do daily, even when we don't want to. We keep improving our probabilities.
Suppose you make one more call each day over the average person. Assuming you take two weeks' vacation, you will create 250 more opportunities. You improve your probability of converting them into new clients even if you converted 10% - twenty-five new clients.
Face your fears:
- Do the fear things first.
- If you fear something, whether reaching out to an unsatisfied customer or connecting with new customers, Make that call first.
- Improve your activity by 10 percent each day.
Creating More Probability of Achieving Your Goals.
Having goals gives us a sense of direction and helps us accomplish what we set out to do. However, it can be frustrating when you've set a goal and still struggle to achieve it after several attempts. Fortunately, there are ways to increase your chances of success and achieve your goals faster.
Let's explore four ways to create more probability of achieving your goals, regardless of your industry.
Break Your Goals Down
Breaking your goals into smaller, more manageable tasks can help you stay motivated and on track. When your goals seem too far away, it can be demotivating, and it may seem like you'll never get there. However, you'll have a sense of progress and accomplishment by breaking them down into smaller milestones.
To break your goals down, consider creating a timeline, dividing tasks into smaller steps, and tracking your progress.
Develop a Plan
Once you've set your goals and broken them down into smaller tasks, you need to develop a plan of action. Your plan should include specific tasks, timelines, and resources to achieve your goals. A plan will enable you to stay focused, adjust as necessary, and track your progress.
Get an Accountability Partner
Having an accountability partner can help you stay on track and motivated. This person should be someone you trust and respect and willing to keep you accountable and track your progress.
Celebrate Your Wins
Finally, don't forget to celebrate your wins along the way. Celebrating your successes can help you stay motivated and positive, which is essential for achieving more significant long-term goals.
Remember, success is a journey, not a destination, and taking small steps every day can lead to significant achievements in the long run. So go ahead, set your goals, and start taking action today. With persistence and effort, you'll get there.
Could you do me a favor? If you think someone can benefit from this episode, share it and rate it.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Sep 12, 2023
Episode 212, We have 90% control over this!
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 212: What we have 90% control over when reacting to a challenge. This weeks three words, Attitude is Everything!
Last week was a tough week. My brother-in-law, Herb, passed away unexpectedly. Two weekends earlier, we had a family pool swimming, laughing, and enjoying each other. Then, about a week later, he passed away unexpectedly.
I had the privilege and honor to speak at his service on behalf of the family about this great man - Herb Birkenhauer.
Herb was a great son, brother, brother-in-law, Uncle, Grandfather, Father, Friend, and Husband for 43 years. He also was a great teacher!
A teacher on how to live Life!
I shared the story of a little note that hung on his refrigerator as a reminder and guide on how he lived his Life every day, even when facing Cancer!
This little note centered around one word: how Herb lived. One word that Herb's family believes defined how he approached each day is ATTITUDE!
It's easy to have a great attitude when things are going great.
But what about those hard days?
How about those dark days?
How is your Attitude in those moments?
This was his secret weapon to get through those hard days. Herb never complained, but he was there to listen and encourage others to adopt the same positive Attitude.
He wanted to help others. Just a few weeks ago, my nephew Adam told me that his mom, Carol, asked him to replace a chimney cap on the roof. When Adam showed up, Herb had already climbed up on the top and fixed it, saying to Adam, in his sweet way, Let's keep this between us!
Herb was here for many reasons, and one I believe in my heart was to teach us how we approach our days, especially those challenging moments. Perhaps we can use it to guide our lives and business. We can learn to react, learn, and grow from every situation.
Here is what Herb read every morning - Attitude from Charles Swindoll.
The longer I live, the more I realize the impact of attitude on life. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think, say or do. It is more important than appearance, giftedness or skill. It will make or break a company, a church, a home. The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change the past, we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you, we are in charge of our attitude!
One word we all have control over when facing those challenging moments - is our Attitude!
Remembering, Life is 10% of what happens to you and 90% how you react.
The world was a better place because of Herb!
Thanks for joining me this week. Could you do me a favor? If you think someone can benefit from this episode, share it and rate it, or subscribe to where you get your favorite podcasts.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.

Tuesday Aug 29, 2023
Episode 211, 3-Step Process to Solving Problems
Tuesday Aug 29, 2023
Tuesday Aug 29, 2023
Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings." Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.
Episode 211, You got problems? Now you have a 3-Step Process to Solving those Problems.
I was in a coaching session this week, and we were reviewing the new business strategy. The response was that I had problems getting in front of new clients. Then, a story followed of all the reasons from her perspective why she has been unsuccessful in connecting with new clients. I waited until she was finished and offered some advice. I asked her to shift her mindset from focusing on the problem and spend her time and energy focused on solutions. More about that in a minute.
Problems are a part of life, and our approach to solving them determines our success in our personal and professional lives. As someone in sales or business, you already know that problem-solving is one of the most critical skills for success. However, not everyone is a naturally gifted problem-solver. The good news is that with a simple 3 step process, anyone can become skilled at being more decisive, add certainty, and focus on the solutions. I will discuss the 3 step process of solving problems and how you can apply it to improve your skills in sales and business.
Step 1: Make a Decision
The first step in solving a problem is to build a habit of being decisive. Successful people make decisions. They don't let the problems grow and become more significant than they need to be. Ask yourself what does this problem mean? It means that you need to be able to recognize that there is a problem in the first place. It might sound simple, but many people miss this critical step. They either ignore the problem or fail to recognize its significance. For example, why is it challenging to find new clients, why are sales declining, or is your team not meeting its target? Once you've identified the problem, you must ask yourself: Why is this happening? When did it start? Who is affected? How severe is it? Answering these questions will help you move on to the second step.
Step 2: Certainty in solving
The second step in solving a problem is having massive certainty that you can solve this problem. What can I learn from this situation? Sometimes, we need to change our story when facing problems. We can't look to blame others for our problems. We must understand that problems are opportunities for us to progress and grow. We need to get clear as to why it's crucial to solve. Remember, there is never a perfect plan, and we are looking for probability to solve the issue, not the ideal solution. Our mindset of certainty must be that we have a life of progress vs. problems.
Step 3: Focus on the Solution
The final step in solving a problem is finding a solution and taking action. I recommend writing down all the issues you're facing on paper. Why is this important? This process allows you to remove yourself emotionally from the problem, and let you look at it from a different perspective. Now, you can shift your energy to focusing on all the solutions to solving it. You want to focus on all the resources available to solve the problems. Who can you connect to that can help you solve the problem? Empower yourself by embracing a mindset that you will face difficulties and understand that you can learn and grow from each situation. Take massive action to solve these problems! Don't let fear stand in your way; become fearless!
Whether you're in sales or business, problem-solving is a critical skill. By following this 3 step process, you can become more decisive, have certainty, and focus on the solutions. Remember, problems will always exist, but your approach determines your success. Become a problem solver for you and your clients!
Thanks for joining me this week. Could you do me a favor? If you think someone can benefit from this share it.
Create engaging sales meetings in minutes!
My easy-to-use process can quickly create impactful meetings tailored to your team's needs.
Learn more at www.Threewordmeetings.com.