Episodes

Tuesday Jun 16, 2020
Tuesday Jun 16, 2020
Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings." A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word topics to get your sales team motivated and inspired. She has over 33 years of marketing and leadership experience.
Episode 55, If your income is down, so maybe your Confidence. In this episode, you learn the four C's to building more Confidence.
There is a four-step process that helps you discover what real Confidence looks like and what is needed to get there.
- Courage - all Confidence, all change, and all new things start with courage. Courage is making that phone call to that new business, without knowing who is going answer on the other line. Walking into a new business to introduce yourself to the owner or decision-maker. Courage is raising your hand, speaking up, and getting in the game instead of sitting on the sidelines. Do you have children? You have to be incredibly courageous to bring children into the world and take care of them. You didn't know and perhaps still don't know what the end result will be, but you jump in every day, learning as you go. Courage is something you have inside of you. Stay focused on where you need to go and go for it.
- Commitment - any significant changes require commitment. If you want to lose weight or get in better health, you have to commit to that, or otherwise, you'll fail. If you need to create more business or start a new job, you have to commit to that; or you will fail. Have you ever been successful at something you were not committed to? Whether it's your relationship, better health, or your business? Of course not! If you want a better relationship or create more revenue, you have to commit. When you take action and commit to seeing it through to the end, you are on your way to Confidence.
- Capabilities - Be honest with yourself, figure out where you want to go, and how you're going to get there. In most cases, you need to acquire specific capabilities to achieve your goals and dreams. If I want to become a better golfer ( and I do), I need to hire a coach or an expert. If I fail to take these steps, I will lose my courage and more likely not commit. I will stay frustrated with how I am playing. If you are having issues connecting with new clients, ask your manager for help. So get a road map from someone who has already been there to help you get there faster. Keep learning from each experience. Get excited about hitting a few roadblocks or challenges. Why? You can also access the path of courage to stay the course because you will be able to spot any future obstacles and know how to get around them.
- Confidence - You see, once you have those first three C's and take action, you finally reached the fourth C, and that is Confidence. Your Confidence then starts to grow. Have you ever been afraid of doing something new like public speaking in front of a larger group? Maybe making the necessary new business calls every day, even though you know you will face rejection? You obsessed over what could go wrong, but finally just did what you had to do. Now that is courage. Then after the experience ended, how did you feel? You felt amazing, I am sure and that you could easily do it again! Think about your top five accounts, and it started with picking up the phone, getting in front of them, and sharing your business solutions with them. Repetition is key. The more you do it, the more Confidence you build for yourself.
When you align the three C's, Courage, Commitment, and Capabilities to achieve one goal and one outcome, your Confidence will rise. Your self-doubt and the inner villain will fade away, and the real you will be in charge.

Tuesday Jun 09, 2020
Tuesday Jun 09, 2020
Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings." A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word topics to get your sales team motivated and inspired. She has over 33 years of marketing and leadership experience.
Episode 54, you learn what Millionaires and other successful people do or Not To do that bring them more success. They understand their Not To Do list.
The Not To Do List process you can do.
This process will help you do two things at once. First, it will help you discover what you should not be doing. Secondly, it will open your eyes to the opportunity of who you are and help you create more wealth.
Take the time to answer the following five questions:
- What do you love to do? What inspires you each day and puts a smile on your face.
- What are you really good at? What would your best friends, family, coworkers, or clients say your great at doing?
- What thing can bring you more wealth? What thing in your life, if you take action on it, will bring you more wealth?
- What are your money goals and actions you can take to get there? Is it to help your parents or set your kids up for life?
- What is not on your list that you are doing and need to stop doing? Whatever is not on the most likely needs to go on your Make more money, not-to-do list.

Tuesday Jun 02, 2020
Episode 53, Don't forget your mask!
Tuesday Jun 02, 2020
Tuesday Jun 02, 2020
Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings." A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word topics to get your sales team motivated and inspired. She has over 33 years of marketing and leadership experience.
Episode 53, in this episode, we discuss how to transition from working remotely to returning to your offices.
What can you do?
Your time will come over the next few weeks or months, and you will need to go back to something that might resemble something a little different before COVID-19, I recommend starting your practice as soon as possible. Get up at the time you need to get up at, shower, get dressed, and allow the commute time to work. You may want to wear a mask, so you get used to the feeling of wearing it. However, you can structure your day to resemble the lifestyle you will need in the future, start by doing that. It's a habit, after all!
Boundaries are going to be crucial when you return to work. What do you need to feel safe? What do you need to succeed? Yes, you may feel a little anxiety when returning, and that is normal. Map out what you need to feel safe and productive at work. Ask your manager for help to guide through the process. My recommendation is to take it one day at a time. Recognize our world has shifted and be patient with yourself as you work through this process. When you feel a bit overwhelmed, take a few deep breaths, calm your mind, and keep moving forward, and remember we are in it together.
If you like this podcast, make sure you rate it, if you think someone could benefit from this episode share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

Tuesday May 26, 2020
Tuesday May 26, 2020
Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings." A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word topics to get your sales team motivated and inspired. She has over 33 years of marketing and leadership experience.
If you like this podcast, make sure you rate it, if you think someone could benefit from this episode share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

Tuesday May 19, 2020
Episode 51, May 15th is a day I will always remember.
Tuesday May 19, 2020
Tuesday May 19, 2020
Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings." A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word topics to get your sales team motivated and inspired. She has over 33 years of marketing and leadership experience.
Episode 51, How to create a come back when faced with setbacks in your life.
So, where are you today? You may be facing a career set back, health challenges, a relationship, business, or lack of customers set back. Our lives will have small and significant setbacks. The question is, do you stay in that place or look at the situation as an opportunity, comeback time? Working through these setbacks is a process. You may start by taking small steps. Taking steps to reevaluate what you want, where you want to go next. You are taking steps to lead to significant changes for you. It is in that moment that you decide to see that situation as a setback or a time of you coming back. How you respond will be the difference!

Tuesday May 12, 2020
Episode 50, Decide or Not Decide, that is the question.
Tuesday May 12, 2020
Tuesday May 12, 2020
Lisa Thal is an Author, Speaker, and Life Coach. She wrote the book, "Three Word Meetings" for you. A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words!
Episode 50 focuses on you deciding or not deciding on your future.
I want to share a process that can help guide you in making better decisions while building your confidence. You can take more control over your life. That is what we all want on some level. The power in your choices is preparing you to face challenges in front of you and view them as opportunities. The key is that if you don't like where you are in your life, change it. Yes, it is really that simple if you don't like where you are with your health, your relationships, your finances, your career, then change it! The moment you make that decision and then take action, your destiny shifts.
So what decisions do you need to make?
What we focus on we get. Do you focus on fear or opportunities? See where ever your focus goes, your energy flows! If you focus on fear, that is the direction you are taking your life. If you shift your attention to seeing each experience as an opportunity to learn and grow, then your decision making will be different. Everyone has an internal Villain telling us to play it safe; now is not the time to start that new business venture. Yes, we are influenced by the media, our friends, our parents, and the people we work with. There is also a Hero in each of us. There are things you can control, your thoughts, which create your actions, which equals your destiny—the internal process on how you see life. I encourage you to write down where you want to put your focus and energy. What opportunities can you create in your current role? How can you help lead others and become a role model for them? Do you need to decide on getting in better health, so you have the energy and stamina to lead others? Be very clear on what you want to focus your time and energy.
What does this mean for me? Is this creating pain or pleasure? Is this the end or the beginning for you? Let me give you an example. If you are ending a relationship, are you going to act the same way as a new relationship? Of course not! See the emotions you feel determined how you view your decisions. Let's get clear and understand the impact of you deciding ( or not deciding) and start shifting your thinking to seeing everything as an opportunity, or I like to say life happening for me, not against me. If you lost your job, are you viewing it as a devastating loss? Or as an opportunity to step back and take the time to see what the next chapter of life has for you. Is there something new you want to learn that could benefit you? You have endless opportunities in front of you. Discover what excites you! Is it learning something new? Is it learning from others who found a way to re-invent themselves? You have the power to choose how you will live your life. The resources are available to you. Ask Google! Do you want a Life with gratitude or a bad attitude?
What are you going to do? You are going to take action! That's right, once you are clear on what you want, you have written it down on paper, or saved on your phone. You understand how this will make you feel. You then must take action. So think about this, if you feel fear and anger, your reaction to taking action will be different than feeling grateful and fulfilled. You will feel more in control and more empowered when you decide to start moving towards your dreams and visions. When you take control of your life, everything changes. If you need help, call me. Find someone in your life that you can tell your new story to who will appreciate it- someone that will encourage you. Hire a coach who can help guide you or at least keep you on track. Get you there faster.
Decide at this moment that you are committed to you! When faced with your next decision, remember this, " If you didn't have the struggles that you had, the challenges, you would never develop your character. Your character is coming from those times when you didn't believe you could do it, but you did it anyway, and you fought your way through. In that decision making, you developed your character, your confidence, and your strength." - Brendon Burchard

Tuesday May 05, 2020
Episode 49, Which is more critical to your business, ROI, or ROR?
Tuesday May 05, 2020
Tuesday May 05, 2020
Lisa Thal is an Author, Speaker, and Life Coach. "Three Word Meetings" was written for you. A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words!
In Episode 49, I share a conversation with Ted Rubin, author of Return On Relationship. We discuss how to create ROR while achieving ROI. Ted is a leading social marketing strategist, author, speaker, provocateur, CMO of Photofy, and sits on various advisory boards.
Ted believes the key to continued success for any brand/retailer/e-tailer is identifying with the customer. Ted is quick to point out "listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening." "Number one is always trying to understand who your customer is and pay attention." And in that vein, you batter start to understand that SIMPLICITY is the new EDLP! Make it easy for them, and they will buy from you again and again and again. Frictionless fulfillment is the retail of the future.
Your Brand/Business is what you do; your Reputation is what people Remember and Share.
Ted is a globally recognized authority on marketing, customer/brand dynamics, and consumer relationship building. Ted's engaging and powerful message not only inspires his audiences but leaves them with actionable insights that they can put to work on their businesses immediately. Ted's core marketing philosophy, Return on Relationship (#RonR), has proven to be transformational for companies that embrace the opportunity that social media has offered them to build meaningful relationships with their customers.
To contact Ted, 516-270-5511 or email him Tedrubin@gmail.com

Tuesday Apr 28, 2020
Episode 48, One thing that all leaders have in common!
Tuesday Apr 28, 2020
Tuesday Apr 28, 2020
Lisa Thal is an Author, Speaker, and Life Coach. She wrote the book, "Three Word Meetings" for you. A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words!
Episode 48, One thing that all leaders have in common. How them communicate!
In the real estate industry, there is one word that can determine how quickly you sell your home, Location, Location, Location.
In leadership, there too is one word that can determine how successful you are at leading your team, Communication, Communication, Communication.
What does it mean to communicate? Communication is an exchange of information. As a leader, you have the information you need to exchange with your sales team and your customers. You also need emotional beliefs! Our team and clients are feeling fear and anxiety.
The message you convey matters! Your team may need education or inspiration. Either way, it starts with you. It is so essential that you are in a state of certainty on what you need your team to do before you can transfer that to those you lead.
What recommendations can you give your team in helping them lead their clients through this challenging time?
- Stay relevant to your customers. What information can you communicate to help them? Is it market research in their industry that can improve their operation? Is there a webinar you attended that could benefit them that you could share? Have you identified an idea that your client could benefit from, communicate it with them?
- Communicate Hope. Give your team goals to accomplish. So they know what expectations you have for them. I understand that many businesses are not open, but they will be opening soon. By giving your team goals, it shifts their focus on the future. They feel like they are doing something. Creating small wins will build confidence and momentum if you have to revise their goals for the next 30-60 days. Your team can use this same blueprint for its customers. Working on the best solutions and communicating ideas to support them is critical. It builds trust and deepens your relationship.
- Be flexible and Adaptive. In uncertain times new information may arrive that can provide a better solution. Leaders need to keep an open mind and know you have the ability to shift your strategy.
- Communicate with new prospects. Why? There are opportunities. These clients may not be happy with their current provider. You may have better ideas or solutions to their issues. Your timing could be perfect. I would call them, not email. You have a great chance today, to connect through the phone with people working from home. Make sure before calling, and you have an idea, a case study of success, the why your calling. Communicate your message with confidence and certainty! A belief that your call could be the most important call they answer.
- One day at a time. Create an environment of success by celebrating one win each day. Have your team send you their one win of the day. A win could be they communicated with a current client and shared an idea to help their business. They interviewed current clients on what they will need from us for us to support their needs. They connected with a new prospect, and they researched in great detail a new emerging category they plan to put their focus. At the end of each day, share the wins of the team!
Lead with resilience. Resilience is the difference between giving up and getting up. Accept the challenge, rise to the occasion, and communicate to your team!
If you like this podcast, make sure you rate it, if you think someone could benefit from this episode share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

Tuesday Apr 21, 2020
Episode 47, Never Underestimate Yourself!
Tuesday Apr 21, 2020
Tuesday Apr 21, 2020
Lisa Thal is an Author, Speaker, and Life Coach. She wrote the book, "Three Word Meetings" for you. A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words!
In episode 47, we discuss how important it is for you to share your thoughts and vision.
Have you ever been told not to sell yourself short? We all know that doing so would mean that you were underestimating your abilities and that your confidence wouldn't be where it should be. Perhaps you developed this habit through time, and you were not even aware of it. Underestimating yourself may have developed early in your life. For example, you were not raising your hand in school if you knew the answers or being afraid to share your ideas with others at work or in sales meetings. Why because you may have the fear others would not like or approve of your concepts. So you sit back and let others speak up and share their ideas. Each time you give in to underestimating yourself, you are reinforcing the notion that you and your views are not good enough, that you're not capable enough.
How can you stop underestimating yourself? You start by reflecting on the times you did succeed. We all have something we have succeeded in doing. We all have succeeded in earning our first job. Yes, we were competing against others. I am sure there was something you shared that made the difference. If you're in sales, can you recall your first sale? Or better yet, the strategic ideas you created to get in front of the client for the first time. You can use these experiences to reinforce that you are capable of achieving great things.
Stop comparing yourself to other people. We each have our talents and abilities to offer. When you underestimate yourself, you limit your life experiences. You hold yourself back from accomplishing your goal, and you find reasons not to move forward. As a leader, creating an environment that encourages everyone to share their thoughts will give you access to some potentially fresh and powerful ideas.
3 questions to encourage your team to share.
- How do you encourage others to share their ideas? Perhaps, Asking questions beginning with "What do you think?" will set the stage for your team to discover possible solutions, build confidence, and encourage them to think and share.
- Is there a platform you can create to tap into ideas from all those on your team?
- I encourage you to start by writing down one idea that could make a difference in your business? The one idea you have been thinking about and needs a little action behind it.
Just remember, never underestimate what you can accomplish in a day, a week or a year when you believe in yourself. Think and then have the courage to speak up. Our world needs your ideas and vision.

Tuesday Apr 14, 2020
Episode 46 - Five tips you can apply today to help you achieve your goals
Tuesday Apr 14, 2020
Tuesday Apr 14, 2020
Lisa Thal is an Author, Speaker, and Life Coach. She wrote the book, "Three Word Meetings" for you. A Simple Strategy to Engage, Inspire, and Empower Your Team. Lisa helps provide fun and interesting 3-word sales topics for your next business meeting to get your sales team motivated and inspired. It is guaranteed to save you time and have your team more engaged during the sales meeting. Make an impact on those you lead by using three words.
In episode 46, you learn the five action steps that 8% of people achieve their goals.
Here's an interesting fact. Science says 92 percent of people Don't achieve their goals. Only 8% of people do. What's the difference, focus!
It is my vision for all of us to get back on track and follow the following five recommendations so you can be achieving vs. dreaming!
1. See the future. We need to pretend we see the future and stop looking backward. We can learn from our past experiences. But we need to stop focusing our time there. I want you to pretend and visualize it a year from now. What does your life look like? Pause the podcast and write down what you see and what you need. What would make this year the best year of your life? Is better health, more fulfilling relationships, more success at work, becoming a better leader while impacting other's lives?
2. Start saying no. You have to remove the distractions in your life. Start saying no to people and things that are stealing time from you. Pause the podcast, write down what may be taking time away from you, achieving your goals. Each day remind yourself that you have discovered an extra hour or two to be working on your vision. In sales, we need to start saying no to the clients wasting our time. We all have them, and they want to sit and talk and never move forward with our ideas. How about investing your time with 20% of your clients doing business with you. Saying no is not easy. This may be very hard for many of you. So lets practice together and say no. If you find it challenging to say no, then perhaps saying you have already made other commitments, and for now, I have to say no.
3. Feel it. That is what 8 percent of goal-setters who succeed do. They want it, and they feel it. So ask yourself: What is my level of commitment? Are you focused on reaching your goal? When obstacles pop up along the way, do you run and find a way around the obstacle in your way? The 8 percent have an internal compass that keeps them locked in until they reach the top of the mountain. It's a belief system of "do whatever it takes" that is intrinsically motivated at their core.
4. Write it down and be specific. When you write down your goals so they are visible, writing them down in a journal, your screen saver on your phone or computer, you see where you need to focus. The second component is creating concrete action steps you will take. If you are vague about your goals, you will miss the opportunity. I use a system called commitment to me. I create a framework and write down what I want to accomplish over the year, and I break it down. I ask myself the following questions: What are you going to achieve in the next 15 minutes, and I write it down. Then I follow the same process for the next hour, the next 24 hours, the next 7 days, the next 14 days and the next 30 days and next year. All action steps with a focus each day to becoming one of the 8%.
5. Avoid Multitasking. The most successful people are very patient and take it "one step at a time." They also avoid juggling too many things. Do you think multitasking is still a good strategy for success? You end up splitting your focus over many tasks, losing focus, lowering the quality of your work, and taking longer to hit your goals.
The 8 percent are smart enough to work on several smaller chunks to complete a big goal. But they do it by knocking one down then moving on to the next one. You will create more momentum if you stay focused on completing each project.
So start today, become one of the 8%!