Three Word Podcast

Episode 083, What A Year!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of sales, marketing, and leadership experience.

In Episode 083, What A Year! The lessons I learned.

Here are a few takeaways from 2020 and the things it taught me as a leader.

 

Great teams Matter! 

I would have to say this is my biggest takeaway from 2020. That the people, our work families are resilient! Together we worked on supporting each other and our clients through this uncertain time. We leaned into the unstable and uncertain times with new ideas and innovation to bring more certainty not only to each other and to our clients searching for solutions. We learned that progress is not a straight line. That progress we faced had zigs and zags. That outstanding leadership shines when you approach difficult situations, uncharted territory, and pressured moments. And you do it with calmness and confidence! We learned, and then we lead!

 

We Learned to work remotely!

2020 has been the year of the Zoom meeting. Gone are the day's face to face connections with our co-workers. Asking how their families and weekends were. We learned that lighting in front of you is the best way to be seen on a call. You could also have a little fun with virtual backgrounds to hide you from letting others know where you were doing the call. Zoom taught us to dress up; I mean the top part of us. Those sweats, leggings, and comfort shoes became our new business casual.

 

We learned to appreciate the teaching profession!

Working from home with a spouse or partner at home, and a few kids can make things a lot more challenging. And as leaders, we had to learn how to be flexible and supportive with our employees. We had to adjust our expectations, focus time, and traditional 9-5 schedule to help everyone maintain a work-life balance. Parents learned to be even more efficient with their time. They were managing kid's schoolwork, distractions, all while trying to do their job. We also learned to appreciate all healthcare workers and the sacrifices they make every day.

 

We learned to enjoy the great outdoors.

During the pandemic, I remember seeing more people walking together as friends, couples, families with pets. As one of my neighbors described it, it's a party on the sidewalk. I played more golf than any year before. My soul ( Liv, I am sure) needed a safe place to be outdoors and connect socially. Many people bought bikes to experience the great outdoors, swimming pools were installed, hot tubs delivered, decks built, and conversations around the fire pit grew.

 

Focus on what matters most!

2020 has taught us to focus on what matters. Our Health, our families, our friendships, our pets, our homes, and creating the time to connect with them even if it was on Zoom calls. Authentic relationships with our customers, supporting our team members. It's been a challenging year for so many of us, but we will come out the other side stronger and better.

As you reflect on the past year, take these lessons and apply them to your 2021 strategy. Keep your focus on what matters most for your Health, family, business, and those you lead, and stay creative with how you think and do business moving forward.

 

The most impactful lesson I learned was that We Did Prevail! Yes, hardships happen, that things didn't work out perfectly, and setbacks happen. After the year we have gone through together, you can remind yourself of all the challenges you faced. The obstacles you overcame, and you will realize that you and your team prevailed! Now that's something to celebrate!

 

Thank you for joining me each week along my journey. Thanks for listening and sharing the three-word podcast. You inspire me to be a better leader every day, and that I am grateful for you!

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

Episode 082 - What You Decide!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of sales, marketing, and leadership experience.

 

Episode 082, This episode is all about you!  What you decide to resolve in the New Year!

 

Key takeaways from episode 082.

Despite our best intentions, once the new year wears off, many people struggle to make good on their resolutions. According to the Journal of Clinical Psychology, only 46% of people who make New Year's resolutions will be successful. That means over half of us who decided for the new year will fall short!

 

So how do you make sure your one of the 50%? You focus on the areas of your life that matters to you! Not the areas your family or friends think that matter. This is for you!

 

What have you decided for yourself? 

What does success look like for you?

 

Keep this in mind.

 

Prepare for change

Understand that most of us hate change. Yes, you will face roadblocks along the way, but stay the course. The most important thing is to make progress each day and find ways to celebrate small wins. Where did I make progress?  

 

Limit resolutions to a manageable amount

We have the best intentions. A common mistake in resolution setting is having too many and spreading yourself too thin. We all want to learn a new skill, Be Happy, get more organized, save more money, live life to the fullest. We only have so much attention span we can dedicate to personal growth.

 

So make a shortlist of resolutions that you can manage in the upcoming year. Start with the most important thing in making your life better. 

 

Write down your resolutions. In episode 080 I have a pdf you can use that will keep you on track or click the link below:

https://drive.google.com/file/d/1C08Gy7u1UOzgo9z_HLsDsHcnLIkt-hkA/view?usp=sharing

 

While it's great to have goals, it is critical to document them in some way. 

Writing down your resolutions helps you clarify what it is you want to achieve. It forces you to make decisions and be precise with your words.

Writing establishes intention, but action steps are necessary to achieve your resolution. Having a written account of your goals is a constant reminder to take action.

• Write them in a journal
• Have it be your phone and computer screen saver
• Draft an email to yourself
• Print and tape to the wall

 

Champion Coaches - In all areas of your life, you need inspiration, motivation, direction, and accountability. You can hire someone to help you, someone that has already found the systems to implement for success: a coach, mentor, or guide. But, there are free resources available to you.

Health - there are more options and free resources online than ever before.

Business and Leadership courses online or available to you for free, or audiobooks can keep us inspired each day.

If you want financial freedom, you can hire a fiduciary advisor who can help you create a plan. The best book I have ever read is called The Path is written by Peter Mallouk, ranked the #1 Independent Financial advisor in the US for three consecutive years by Barron's. https://www.amazon.com/Path-Accelerating-Journey-Financial-Freedom/dp/1642937010

 

I encourage you to schedule time on your calendar to celebrate the wins from this year. And then sit in thought and get excited about 2021 and all the possibilities that the new year has for you!  You get to decide!

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

Episode 081, This is the year you achieve your New Year's Resolutions!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of sales, marketing, and leadership experience.

 

Episode 081, focuses on the right mindset needed to excel at a high level.

 

I will share the insights I have learned from Tony Robbins and what you can do to create a productive mindset!

 

Key takeaways from this episode: 

According to the National Science Foundation, an average person has about 12,000 to 60,000 thoughts per day. Of those, 80% are negative, and 95% are repetitive thoughts.
If we repeat those negative thoughts, we think negative way more than we think positive thoughts.

Cognitive Behavioral Therapists have a term for it — ANTs (Automatic Negative Thoughts). Nobody likes ANTs in their house. We certainly want to remove these ANT's from our minds!

So how do you take control of your mental state?  Do you watch your TV?  Not your actual  Flat Screen, HIGH Def TV where you watch your favorite Netflix's, HBO, or sporting events.  I am talking about your Transformation Vocabulary -TV!  We have to learn to Manage our vocabulary!  

We all face negative thoughts throughout the day—the ANTS.  Step one is to become more aware of these thoughts.  Some of these thoughts could be lies you are telling yourself.  So I recommend, replace that negative thought with a positive one.  For example, if you're in sales and trying to secure a new meeting with a prospect.  Many of us may not be aware of the fear in our minds of calling someone we have never met.  Our Mindset tries to protect us and sends a message to our brain, saying they probably won't pick up the phone, I will get their voicemail or gatekeeper, they're probably happy with their current vendor. Sounds negative and not much hope!

Replace that with the following:  I am so excited to share how I can help this company grow its revenue based on its ideas, product, or service.  This one meeting could be the difference between them making their sales for the month.  So what if they say they are happy with their current vendor.  I am here to validate their current vendor or see if I can improve what they are doing.

Growth or Fixed?  If you have a fixed mindset, then you are set in your ways. Or you use the phrase; this is how we have always done it.  You could say you have a fixed or closed mind. 
A better approach is a  growth mindset, which tells you to learn from every experience, good or bad. You are open to trying something new, which shifts your perspective to growing and making progress.   There is one word that will keep you on the path of progress, and that word is Possibility!   It is possible!  It may take time and patience to achieve your intentions, but it is always possible.   

Change and manage your Mindset.  When your mind starts to go negative nelly, stop at that moment and think about something you're grateful for.   It could be as simple as I am thankful for my health, faith, spouse, job, kids, and dogs?  If it's a client issue, I am grateful to have that client be an issue vs. not having the client.  I will solve this issue for them.  I am a solution provider!  

 

The best advice I can give you regarding managing your Mindset.  Stay in the present moment!  It is so easy to drift back into the past or fast forward to the future.  These moments in our minds could keep us from moving forward.  Yes, we learn from our past experiences.  These experiences are going to help you keep moving on to the next moment, the present moment.  

So remember,  get the ANTS ( automatic negative thoughts) out of your mind and watch your TV - Transformational Vocabulary.  Words play a huge role in how we feel. Change your focus on what is right vs. what is wrong.

Create a mind of mental toughness and a vocabulary of hope and possibility.

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast. 

Episode 080, Does your Life or Business need an IV?

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of sales, marketing, and leadership experience.

Episode 080,  Does your Life or Business need an IV?

Apply this simple four-step strategy to achieving your New Years Resolutions!

I am excited to share a simple system I learned from Pete Vargus to make you become one of the 8% of people who will achieve and likely exceed their Resolutions or, should I say, INTENTIONS!

1. Write down the categories of your Life you intend to focus on improving in 2021. Categories, for example, Health, Spouse; family; Faith, personal growth, mindset, friends, career, Business, or Contribution. I would recommend three and no more than ten.
2.  When looking at those categories and 2020, how would you rate that area of your Life? On a scale of one to ten. Ten meaning total fulfillment. Where are you today?
3. Write down three Wins To Celebrate from 2020. Think about your Health. What rating would you give yourself today? Maybe your at a 7-8 and happy, but know you can improve with a few tweaks. How about your relationships? Your Kids? What rating would you give yourself? Mindset? Money and Finance? Your Business, what rating would you give yourself in this area of your Life? Be honest with where you are today. 
4. Looking at 2021 and the categories you have selected, what are three Ways To Improve? Create a vision and see the life areas that matter the most to you that you want to see growth. Your Priorities! Could you make a few adjustments to your Health? Your relationships? Your Business? Your finances?

Download the worksheet below:

https://drive.google.com/file/d/1C08Gy7u1UOzgo9z_HLsDsHcnLIkt-hkA/view?usp=sharing

 

Over the next several podcasts, I will go a little deeper on various categories to keep us on track of making progress and set us up for a year to remember.

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast. 

 

 

 

 

Episode 079 Crush your goals by doing this!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of sales, marketing, and leadership experience.

 

In episode 079,  Crush your goals by doing this!

What Is Always Be Helping?

Dale Carnegie famously said, people don't want to be sold to – they want to feel as if they're buying. 

 

Follow these three steps in helping and creating customers for life.

 

Step One: Who? What clients can we help?

Think about the product or service you offer and who can benefit the most from working with you? Success leaves clues. Think about the types of companies you are currently working with and the problems you are solving. Interview your current clients and ask them why they chose to work with you and your company? You may discover a common theme, and you can use that when reaching out to new leads. 

Let's face it; you may waste valuable time trying to convince a client on your list to meet with you if you can't help them solve a problem.

 

Step two: What do they need?

Think about the list of clients you're trying to convert to customers. Do you know what they need?  

Do they need better sales and marketing, as I term a SAM plan?

Do they need to generate more revenue for the company?

Do they need help recruiting new employees?

Do they need to save expenses? What systems can you provide to help?

Do they need training and leadership for their teams?

What problem can you solve that they are facing?

If you can identify the problem, you have a better chance of earning their business by providing them with your solutions.

You will also have more confidence in setting that meeting if you know you can help them.  

 

Step three. How to Help?

Educate them on how you can help them. What advantages does your product or service provide them? Share other case studies of clients you have helped. What challenges were they facing, and how you educated them with your tactics and solutions. 

 

We are problem solvers. We are there to consult and educate them on all the solutions available to them. Let the others push a product or service onto your prospects. We will focus on educating our clients on viable solutions to the problem you have previously identified. Your building a foundation of trust! Clients want to know your listening to their needs. You will stand out, cultivate a more meaningful relationship, and have a customer for life. 

 

I think you will agree; you would prefer helping your clients solve problems vs. closing them. Here's to you to become a problem solver and provide better solutions to your customers' needs.

 

As leaders, the opportunity is now. Keep educating yourself and those you lead by helping them. In return, they will help others.

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.

 

Episode 078, Thanks For Giving!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of sales, marketing, and leadership experience.

 

Episode 078,  Thanksgiving! The experiences in our business and life and all we should be Thankful For Giving to us! Even some of those experiences stress us out. 

 

What are your Thanks For Giving? I invite you to share three things your Thanks For Giving! 

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast. 

 

 

Episode 077, One word that is stopping you from success!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

 

Episode 077,  In this episode, discover the One word that is stopping you from success!

 

I have six recommendations to help you take ACTION!

Take the time to answer the following questions and be honest with yourself.

1. Write down one thing that you are procrastinating.  My advice, do that one thing your procrastinating first!  If it is creating new clients, then schedule that time first each morning.  You will build confidence and feel more in control when you take action.  Be fearless, not fearful.

2. Come up with three reasons why you must change.  Again, if creating new clients is important?  Why is that important?  For your income, if one of your current clients cancels or want to take more control of your destiny.

3. What will it cost you if you don't make this change?  More importantly, what could it cost that business if you don't make that call?  Your competition gets the business because you didn't call?  

4. How do you know you can absolutely make this change?  Discover what you need to do and do it every single day!  Create that winning routine for you and your success.

5. Create a new association with this change.  For example, — If you're not making enough calls, you may have an association that not making calls equals less rejection. A new association might be that making more calls equals more chances to drive sales and all that money that comes with that.

Before making that call, remind yourself that you're dedicated to helping companies grow their revenue.  Be excited to share your solutions, experience, and tactics that have successfully worked with your current customers.  You're a solution provider, not a cold calling machine!

6.How do you know you can make this change?  Because of your betting on you! Discover what you need to do and do it every single day!  It will become a winning routine for you and your success.

We face enough roadblocks in our day; let's make sure you're not of of of them!

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast. 

 

Episode 076 Learn how to get your kids to Thrive with Purpose!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

In Episode 076,  I share a conversation with Janet Mackay, founder of INPact Academy, a platform used to share engaging stories through interviews with kids, adults, and businesses worldwide who are jumping IN to make an INPact in people's lives with Intentional Positive Actions. 

Janet has created a proven formula to engage your kids by shifting their mindsets and focus.  She teaches them that the choices they make at any given moment can cast a ripple effect of positive energy, changing another person's trajectory when they intend to show kindness, compassion, and connection towards others.

Learn more about how to get your Teens involved in the next Teen Summit.

 

EMAIL:         JANETMACKAY555@GMAIL.COM

CELL#:               516-859-1874

FB:        WWW.FACEBOOK.COM/JANET.MACKAY.7334

INSTAGRAM:   @JANETMACKAY555

WEBSITE:                      WWW.JANETMACKAY.COM  

Three Word Podcast  Discount  Opportunity:            

EMAIL REQUEST TO: JANETMACKAY555@GMAIL.COM 

• OFFER #1: – FREE 30 MIN POSITIVE MINDSET SESSION FOR FIRST 10 PEOPLE (ADULT & TEEN) AND $50 SAVINGS OFF 8 WEEK TEEN CHALLENGE PROGRAM (TEEN)

  ADD:  3 WORD PODCAST GIFT IN THE SUBJECT LINE

• OFFER #2: PRESENT A CUSTOMIZED PRESENTATION AS A GUEST SPEAKER FOR YOUR NEXT VIRTUAL PRESENTATION.

3 WORDS:        BE-THE-DRIP…………….MAKE-AN-INPACT

 

Episode 075 Why every company needs SAM!

Lisa Thal is an Author, Speaker, and Business Coach. She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

 

Episode 075 - Why everyone company needs SAM!

 

I realized in my 33 years of marketing and sales that every company needs a SAM Plan. I know many of you are in sales and what you have to communicate or develop for your customer is that having a better SAM could be the difference to having a profitable year.

 

Visualize this, we have products/ services on the left, and far-right is revenue and profits. What is in the middle is what I call a Bridge. This bridge is a marketing strategy that creates the opportunity to gain more market share and sales.  

 

Think about the products you use today. The car you drive, the toothpaste you use, the shampoo, the coffee or alcoholic beverage you consume, the clothes you wear, and your cell phone use. All influenced by SAM. So what's the best way to create your SAM and make sure your bridge leads you to more sales and profits?  

 

Here are four strategies to create a better SAM. 

 

Become a problem solver.  Marketing is all about solving someone's pain or providing pleasure and providing better customer solutions than your competition. Solve a problem for the consumer. McDonald's is solving several issues. People that need food fast and for a fair price. They have found a way to market to you to consider them when you're hungry and need food fast. Let's think about what you and your company can solve for the consumer. What problem are you solving for your current clients? Ask your best client the top one or two reasons they chose to work with your company. They may share some insights you can use to position when calling on other like-minded companies.

 

Whose problem are you solving?  I will ask most companies I work with tell me more about who you would like to do business with. They respond to everyone. In marketing, we call that a Family reunion. Most companies want to target everyone, but they have to have the resources to do it effectively. So start with targeting a brother or sister, that owns a home, has kids. See, not everyone has a marketing budget like McDonald's to target everyone? That's okay; let's narrow the focus to start to own the consumer that may be more profitable. Tell me more about them? Who are your current customers that you retain year over year? You want more of the Life Time customers, not just the cut my price customers.

 

Make your message matter.  How that consumer hears and processes your message is critical. You have to break out of the noise and have your message heard. If you can enter into the conversation already going on into their minds, you have a better chance of converting them your way. Keep your message simple. You know I am a fan of using three words. McDonald's uses simple phrases, I'M Lovin It. Nike, Just Do It. So Simple and impactful. 

 

Measure the results.   It's crucial to track SAM. Does SAM need to help build more brand awareness? Do we want SAM to increase website traffic? Store traffic? Do you want SAM to bring you referrals? We have to measure the results that SAM is delivering.

 

Our job is to teach our clients the road map on how best to use SAM - Better Sales and Marketing! Remember when you call on new clients, there are only two reasons they should meet with you. You are going to validate what they are currently doing? Or You have a way to improve what they are doing. Hello SAM!

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast. 

 

Episode 074 Sales does not have to be scary!

Lisa Thal is an Author, Speaker, and Business Coach.  She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

 

In episode 074, I share how everyone is in sales!

 

Many people shy away from sales because they fear rejection, cold-calling; no, I am not interested, or confrontation, make a mistake, and other reasons. Let's face it. Sales can feel a bit scary, but it doesn't have to be that way. 

 

I believe everyone is in sales. Maybe you don't have the title of a salesperson, but if your company or business requires you to work with people, you are in sales!

 

Like it or not, we are all in sales! Whether you're selling an idea, delivering a business proposal, conducting a sales presentation, leading a Three Word sale meeting, or offering a product or service – it's all selling. You are selling and marketing a message! I believe that Selling is one of the most critical skills everyone needs. #Proudtobeinsales!

 

Everyone sells something!

 

Salespeople and business owners are maybe struggling because today's sales climate has shifted. In this fiercely competitive economy, every meeting, every sales call, and every interaction with a potential customer is critical to our business. 

 

Sales are one area where many people reveal their most significant deficiency. It's not that they don't know what to say; it's that they're unable to deliver the information in a structure that's engaging and, most importantly, persuasive.

 

Call it a belief or a mindset but just a mere mention, the word "sales" scares people or brings up fear, dread, and anxiety to many. If you want to perform at a top-level, you must change your mindset and the way you think about "sales." How much is your perspective getting in the form of your paycheck?

 

Most people don't believe they're in sales, so they don't develop that skill. They refuse to admit they have to sell. Some believe that launching a website and sending out a few emails will be enough to attract new customers.

 

 

"Sales are what you do for people, not to people."

 

Think about your best client, that if you had not picked up the phone to call them with the idea that could transform their business, their sales could have suffered. Or worse, they could be going out of business.

 

In sales, we have to do this every day!  

 

Prospecting is a word that drives fear into the individual who doesn't believe that selling something to someone is for their benefit and overall well-being. We all prospect and don't even know we're doing it. 

When you start the dating process, you are prospecting for the person you want to marry. As managers, we interview employees. We are prospecting for someone who will best fit our sales needs. When you have a product to sell, you need someone to sell it to, so you have to go out and find the customers who need what you have. If you don't believe that their lives will be better because of what you have to sell them, you will sell the wrong thing or sell it to the wrong person. Target people who need your product and has the financial ability to make that decision.

 

Prospecting becomes second nature when you can implement a quote by Zig Ziglar. 

 

"You can have everything in life you want if you will just help enough other people get what they want." When you are genuinely interested in other people, you will learn what they are interested in and need your product. If they like you, and most people like those who take an interest in them, they'll help you find people who do need what you have to sell, even if they don't.

 

You must be able to communicate what you sell and identify who could benefit from what you sell. If you can't tell anyone those two things in a few simple sentences, you aren't in the right business. You must also be able to identify a need. I know these suggestions sound like "a given" for the sales pro's listening, but I have found that many of us who haven't studied the art of selling and don't yet understand how vital this skill is to your growth potential.

 

So don't be afraid anymore. Remember, sales start everything. Henry Ford famously said, "Nothing happens until someone sells something," because at the heart of every enterprise is the revenue-generating engine of sales. The auto industry would not exist if we could walk everywhere; new homes would not be built if people wanted to occupy them; the phone or laptop you listened to the Three Word Podcast would not be possible without technology. It all started with an idea and someone to sell and share the benefits. 

 

Be proud that your in an industry that changes people's lives. That's called Sales!

 

If you like this podcast, make sure you rate it; if you think someone could benefit from this episode, share it, or subscribe at Itunes or Spotify, so you don't miss out on the next three-word podcast.