Episode 68, Do Something Different to earn the appointment.

Lisa Thal is an Author, Speaker, and Business Coach.  She wrote the book "Three Word Meetings."  A Simple Strategy to Engage, Inspire, and Empower Your Team.  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 33 years of marketing and leadership experience.

 

Episode 68,  Do Something Different to earn the appointment. Use the power of video 

 

Here are Five proven strategies that will boost your video emails' efficacy and help you nail your digital first impression.

 

Keep the length of your video under 1 minute- Less is More.

To achieve optimal viewership, the sweet spot for video length is between 60 and 90 seconds. However, when it comes to engaging leads and cold prospects, we advise keeping your video under sixty seconds. Although more convenient than taking a cold call, watching your video still takes time out of your recipient's day. If you keep the video under a minute, you run a lower risk of losing their attention.

 

Include a call-to-action within your video

The point of sending a video isn't just to get it played. Every video you send should have a purpose and an intended outcome. If you think about nothing else before you hit the record button, determine what you'd like your recipient to do with the information you're about to provide them. 

 

Simplify your subject line

Unfortunately, adding video to your emails will not affect your open rate. Videos will boost engagement with you and your messages, but it's still up to you to craft a great subject line and send it at the right time to get your email opened.

People can typically sniff out a mass email based on the subject line itself, which many times deters them from opening the email in the first place. If you've taken the time to record a personal video, the last thing you want is your recipient, thinking it's a mass email and ignoring it altogether.

 

Few tips for your subject line: 

Remember, shorter is better ( 2-3 words)

Company name in subject line improves your open rates

First names in subject lines didn't help open rates

Don't Capitalize The First Letter Of Every Word. Humans don't talk or type like that. Therefore, when most people see a subject line crafted in such a way, they may assume it's part of an automated drip campaign. A best practice is to frame your subject line in "sentence case," or don't capitalize on anything! 

 

Your Lighting Matters

Find a well-lit area to shoot your video. Natural lighting is better and more flattering, but having enough light is key. The lighting should be in front of you and not behind you. You can buy a clip-on light for your phone or computer to help.  

 

Be Yourself to make the best impression

Have a set objective for your message. It may be helpful to write out your message, so it keeps you on track. Be authentic when recording it like your talking with a friend. You have a few seconds to engage your prospect. Don't overthink it! Be confident, Smile, and be you!

 

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