Episode 204, Time to Reset!

Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings."  Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.

 

Episode 204 Time to Reset

 

How to Reset Your Year and Achieve Sales Success!

 

I was in a coaching session with a seller whose year was not going as planned. A few key accounts did not renew, and some clients spent less than the prior year. Good news a few new clients, but not enough to offset the losses.

Does any of this sound familiar? Add some personal distractions, and she became unfocused. 

 

The big question is what to do next.

 

It's Mid-year check-in time. 

How would you rate your performance on a scale of 1-10?

You don't have to wait until next year to impact this year.

As sales professionals or business owners, it's essential to evaluate each month, and mid-year is a great time to reset your focus and determine strategies for achieving your targets. But what if the year has not gone as planned, and you feel you're off to a slow start? Don't worry; there's still time to reset your year and achieve sales success.

 

Here are five tips to help you get back on track, make the most of the year, and set yourself up for a better next year.

 

Review your performance thus far.

The first step is we have to be honest with ourselves. We need to understand what's been working and what hasn't. Look at your sales numbers, conversion rates, and pipeline of client opportunities. Identify any areas where you've fallen short and think about why that might be. Did you take on too much at the start of the year? Did you focus on the wrong prospects? Most of us have accounts on our list that we should not be calling on. Which clients can you create a conversation with that you can help? You can start making changes once you understand what's been holding you back.

 

Revisit your goals.

Hopefully, you set specific sales goals for yourself at the start of the year. If you haven't achieved those goals yet, it might be time to adjust them based on your performance thus far. But don't give up on them entirely. Revisit your goals and create a plan to get back on track. Consider whether you need to refine your approach, invest in new sales tools, or work on your time management skills. Breaking down your goals into smaller, more manageable steps can help you stay motivated and focused.

 

Focus on quality over quantity.

Let me start by saying that not every account is a fit! As a salesperson, getting caught up in the numbers game is easy. However, chasing every possible opportunity can harm your chances of success. Instead, focus on cultivating quality relationships with your prospects and customers. Take the time to understand their needs, discover if they have a budget to solve those issues, and match your service or product as a solution to their pain. You'll likely find that this approach leads to more sales in the long run.

 

 

Reconnect with your customers.

One of the most overlooked ways to reset your year is to reconnect with your customers. Contact your existing clients, make new connections, schedule time on their calendars, and ask if anything has changed with their business since you last spoke. Find a way to know their unique goals, challenges, and objectives. This will help you build trust and rapport and give valuable insights into their needs and preferences. Identify someone they have a business connection with that perhaps they can do an introduction to you.

 

 

Stay positive and persistent.

Finally, it's essential to stay positive and persistent throughout the year. Remember that sales is a tough job, and rejection is normal. But every "no" brings you closer to a "yes." A no may mean not now and perhaps a future opportunity. Keep your focus on your goals, maintain a positive attitude, and don't give up. Remember, progress equals happiness.

 

 

Resetting your year as a salesperson can be challenging, but it's also an opportunity for growth and improvement. By reviewing your performance, revisiting your goals, focusing on quality over quantity, reconnecting with your customers, and staying positive and persistent, you can get back on track for a successful year. Remember, it's not about achieving perfection but progressing towards your goals. So, take a deep breath, refocus your energies, and prepare to achieve sales success in the upcoming months.

 

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