Episode 196, Is it time to Reboot?

Create Sales meetings in minutes. Lisa Thal is an Author, Speaker, and Business Coach. She has over 36 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings."  Lisa coaches leaders on creating sales and business meetings with fun and interesting 3-word topics to create a conversation and inspire your sales team.

 

Episode 196,  What do we need to Unlearn to Relearn?  Time to Reboot!

 

I was in a coaching session with a veteran seller, and we reviewed her business for the quarter. I asked what she was happy with and what insights she had learned. My next question was whether she needed to reboot or unlearn to relearn anything moving forward.

 

Whether you're in sales, an employee of a company, or running your own business, we all have experienced years of programming that have us doing things the same way. Years of learning without slowing down and reflecting on what we may need to unlearn to relearn for better results.

 

We tend to reboot our exercise and eating programs when we don't see the results we are looking for. We are open to relearning in a better way.

There are a few things we need to unlearn to relearn.

 

Self-sabotage

Somewhere along the way, we learned to be our own worst critics. We are so hard on ourselves and unforgiving. Our negative self-talk can stop us from moving forward. Now is not the time or My family and friends won't think this is a good idea. Do any of those statements sound familiar? 

 

It's time to stop being so hard on ourselves. We need to take the time to relearn and affirm ourselves and replace our negative self-talk with positive words that allow us to look at life differently so that we can relearn a better way of approaching our goals and dreams.

 

Fear of failure

The thing about fear of failure is that its only purpose is to keep you from success. The reality is that failure is a good thing! It is progress! Failure is a lesson and to relearn how to do something differently! Failure is always a part of success! If you aren't failing, you may not be pushing your best version of yourself. No more playing small and playing it safe!

 

Somewhere along the way, we learned to be more afraid of failure than anything else! Yes, we will fall short at times. For example, when you learned to ride a bike, and you were unsteady. You gain new insights each time you get on your bike until you relearn how to ride that bike.

 

Think about all of the times you have failed in your life. Have you ever been fired or not hired and been rejected or dumped? Tried a new hobby or sport and were terrible at it? What's the worst that happened? You were disappointed, and you moved on! Life went on! You found a better job or partner or learned a new skill.

 

Life is about making progress, and so are Sales. I was challenging this seller to rethink how they approached their business. Reboot time! What did she need to Unlearn to Relearn that could improve focus, energy, and success in exceeding her revenue goals?

 

How can we apply the Reboot to our business? 

What can we Unlearn to Relearn?

 

Thinking that sales are a one-dimensional process

There are many different steps involved in making a successful sale. Many people believe that sales are a one-dimensional process; you must get your product in front of potential customers and make the sale. You need to identify qualified leads, discover their challenges, see if they have a budget to solve that challenge, understand their decision-making process, build trust with those leads, nurture them through the sales cycle, create a personalized solution to that challenge, close the sale and then measure the progress.  

 

Reboot Your Prospects and Accounts.

Success in sales requires knowing who your customers are and their challenges. If you don't take the time to understand your customers, then you won't be able to sell your product or service effectively. Some accounts we may target do not fit our product or service. They don't have the resources for you to solve their challenges. Identify those accounts you know can't solve their challenge and add another prospect you can. 

 

Measure and Track your progress.

Many of us want to meet with prospects and convert them into clients. Yes, we all prefer the short sales cycle. I recommend looking at your numbers to understand the wins and where you need to make adjustments. How many new client meetings did you secure? How many pitches did you have in the quarter? What was your closing ratio, and is there room for improvement? Maybe you are calling on too small of accounts that don't have the budget to support you in solving their challenges.

 

There is a science behind your sales, and tracking key metrics is vital to understanding which tactics are working and which aren't. Tracking these metrics will help you identify opportunities to improve your sales process and maximize your success.

 

Learn to invest in training.

Sales and business are ever-evolving fields; what worked yesterday may not work today. Investing in ongoing training and development ensures you always have the latest knowledge and skills to succeed. It includes everything from understanding the latest trends in customer behavior to mastering particular sales techniques. Investing in you will go a long way toward ensuring that your business is well-positioned for success in an ever-changing marketplace.

 

Our lives are one big classroom. We can learn something new, unlearn what no longer serves us, and relearn how to approach a situation with a new strategy based on what we learned.

 

What is something you need to unlearn to relearn?

Is it time for a Reboot?

 

Thanks for joining me this week. If you think someone can benefit from this episode, share it, rate it, or subscribe to where you get your favorite podcasts.

 

Create engaging sales meetings in minutes! 

My easy-to-use process can quickly create impactful meetings tailored to your team's needs. 

 

Learn more at www.Threewordmeetings.com.