Episode 141, Six words that can help you create a winning season!

Simplify Your Sales and Business meetings. Lisa Thal is an Author, Speaker, and Business Coach. She has over 35 years of marketing, sales, and leadership experience. She wrote the book "Three Word Meetings."  Lisa coaches leaders on simplifying sales and business meetings with fun and interesting 3-word  topics to get your sales team motivated and inspired.

 

Episode 141, The Six words that turn losing into winning!

 

Are you missing Sunday Football like me? We were talking about experiencing a little Who Dey Hangover in the office. I have to admit it's been a long time since I watched football in February. I am thinking about March Madness or my golf game. But, as I reflected on the Super Bowl, I thought about how the game and how a few plays could have changed the outcome.  

 

In the fourth quarter, with a 20-16 lead, Bengals receiver Tyler Boyd dropped a pass with sizeable catch-and-run potential on third down, forcing Cincinnati to punt with over six minutes remaining. That kept Cincinnati from converting and taking time off the clock. 

 

The Rams' offense marched downfield to the red zone. The Bengals committed penalties on two different plays, which gave the Rams extra chances to score. A 1-yard touchdown pass to Cooper Kupp gave Los Angeles the game-winning score with 1 minute 25 seconds left.

 

Who Dey Nation, hoping we had one more opportunity to either win or tie the game with a Money Mack field goal to put it into overtime. The Rams' defense was a bit more than our O-line could handle, and an incomplete pass on fourth down on Cincinnati's last-ditch possession ended.

 

It ended with a close score of 23 to 20, with our Bengals falling short. I thought about the game and the similarities our teams share to an NFL Football team.

 

What do we have in common? We learn persistence, perseverance, confidence, determination, persuasion, and Teamwork. More importantly, what we gain from each experience is invaluable? If we keep learning, we will keep making progress throughout our careers. We must understand that we may not win every time. But, we do win if we learn something from each attempt.

 

We are very much like an NFL Team - which is a business! We have owners, shareholders, coaches, and players who perform at a high level every day to achieve the year's goals. In the end, we have to score more to exceed our revenue expectations.  

 

The question is, how do we do it?

Persistence & Perseverance

Salespeople and Athletes have a lot in common; it takes a lot of perseverance and hard work to get to the top. Keep in mind that most prospects do not buy what you are selling immediately. Vince Lombardi, former Green Bay Packers Head Coach, said: "It's not whether you get knocked down, it's whether you get up." Successful people do not give up; they get back up and work towards their goals. They see a setback as an opportunity to make a comeback!

 

Confidence & Determination

Determination, the focus on your purpose, comes from persistence and perseverance, mixed with the confidence you gain from success after experiencing failure. It may feel impossible to be 100% confident 24/7; however, sales will teach you how to project confidence when everything feels out of your control. Joe Burrow led with preparation. He walked and talked confidently and had his team emulating the same. How prepared are you and your team each day? Joe had to think on his feet with each play, and so do we. We have to be ready to overcome objections and stay determined and confident.

 

Persuasion

What persuaded us? It took some persuasion early in the season to get the City to embrace the Bengals and believe they had the talent to make it to the Super Bowl. The team believed they could win every game and played full-on until the end. We have the opportunity to do the same. We have to find a way to persuade our clients to help solve their problems. We have to come ready to play every day!

 

Team Work

The chemistry of a team matters! One player or play can ignite a team, and we saw that all season long. Joe makes a play, and the defense creates an opportunity; Money Mac kicks the game-winning field goal. The energy and enthusiasm you bring to work every day matters. You have the opportunity to do the same on your team. One call or one sale may be the one thing that encourages another co-worker to have the courage to do the same. So have the right mindset and say, let it start with me! Let me be the one that inspires those around me.

 

The Bengals' dream season may have ended in heartbreak, but the vision of where the franchise is going is crystal clear and optimistic. So until the new season begins, I will hold on to what Joe Burrow, the leader of the Who Dey Nation, shared at the end of the game, "We'll take this and let it fuel us for the next few years."

 

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Learn more about Simplifying Your sales meetings using 3-word topics at http://www.threewordmeetings.com .