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Tuesday Dec 23, 2025

Episode 285 Believe in Something

Tuesday Dec 23, 2025

Episode 285

A morning run brings one word back to the surface: Believe. In this episode, I share why that word became more than inspiration in our home. It became a decision. Between my wife Olivia’s esophageal cancer journey and my mom’s Alzheimer’s dementia progression, belief stopped being an idea and started becoming a daily practice. I also share the moment I realized time was the real urgency, and why I chose to step away from a career I loved to build a life rhythm that made room for the people I love most.

What you’ll hear in this episode

Why “Believe” is not decor, it is a decision
How uncertainty can test your mind and your heart
The difference between hope and action
The phrase that changed my year: “Believe it to see it”
A simple practice to move forward when the roadmap is not clear

Key message

Belief is not pretending. Belief is choosing. Belief is action before proof.

The “Believe” practice (takeaway)

Name what you want in one sentence
Name the fear underneath it
Choose one proof step you can take in the next 24 hours

Examples of proof steps: one email, one conversation, one appointment, one calendar decision, one first draft.

Memorable lines (pull quotes)

“That sign is not decor for us. It has been a decision.”
“Belief became a crossroads.”
“Sometimes the clarity comes after the courage.”
“Time is not something you earn back later.”
“Believe it to see it.”

Reflection prompts for the listener

Where are you waiting for certainty before you move
What would you choose if regret was not an option
What is one proof step you can take in the next 24 hours

Suggested timestamps (edit after recording)

00:00 The run and the word “Believe”
01:00 Olivia’s diagnosis and the season of waiting
02:30 My mom’s decline and the reality of time
04:00 The crossroads and the decision to step away
05:15 The Believe practice you can use today

Gentle disclaimer

This episode is personal storytelling and mindset encouragement, not medical advice.

Call to action

If this episode connects with you, share it with someone who is carrying a heavy season. And if you try the Believe practice, send me the one proof step you chose.

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Tuesday Dec 09, 2025

Episode 284, Protect Your Focus

Tuesday Dec 09, 2025

Episode Summary

In this episode of The Three Word Podcast, Lisa talks directly to sales professionals about the real competitive edge in today’s market: focus. It’s not just about working harder or longer—it’s about defending the time and energy that actually grows your pipeline, your income, and your confidence.

You’ll learn how to treat your focus like a revenue strategy, not a nice-to-have, and walk away with simple, repeatable habits you can put into practice this week.

In This Episode, You’ll Learn:

Why most sellers don’t have a time problem—they have a focus problem
How top performers protect their prospecting and follow-up time
The mindset shift from “things happening to me” to owning your day
What real sales focus looks like in day-to-day activity
Three simple moves you can use today to get back in control of your business

Key Moments & Flow (5–6 minutes)

00:00 – Welcome & Setup
Lisa introduces the three words Protect Your Focus and explains why distraction is every seller’s true competitor.
01:00 – Focus as a Revenue Strategy
The difference between a reactive seller and a creator seller—and how the same 8 hours can produce very different results.
02:00 – Breaking Down the Three Words
- Protect – Guard your prospecting, follow-up, and thinking time
- Your – Owning your choices, your priorities, and your effort
- Focus – Choosing what matters most and giving it your full attention
03:15 – Three Practical Moves to Use Today
1. Block a daily Revenue Power Hour
2. Choose your Top 3 priorities each morning
3. Use a “Not Now” List to park distractions and stay on task
04:30 – What Sellers Need to Hear Today
The reminder that knowing isn’t the problem—consistent execution is.
05:00 – Weekly Challenge & Close
Lisa gives a simple 5-day challenge to help sellers feel more in control, more productive, and more confident in their pipeline.

One Big Takeaway

Your focus is your advantage. When you protect your focus, you protect your future revenue.

This Week’s Challenge

For the next 5 business days:

Schedule a daily Revenue Power Hour on your calendar.
Write down your Top 3 revenue-driving actions each morning.
Keep a Not Now List and push distractions to after your focus time.

At the end of the week, ask:

Did I feel more in control of my day?
Did my meaningful activity go up?
Do I feel better about my pipeline?

Team / Sales Meeting Discussion Questions

If you’re a sales leader or using this with your team:

Where are we losing the most focus during the day?
What would it look like if everyone protected one Revenue Power Hour daily?
How can we support each other in saying “Not now” to low-value distractions?

Until Next time.

Connect with Lisa:

Tuesday Nov 25, 2025

Episode 283, A Winning Mindset for the Holiday Season!

Tuesday Nov 25, 2025

In this episode of the Three Word Podcast, Lisa explores how mindfulness becomes a competitive advantage during the busiest time of the year. While others get overwhelmed, distracted, and stretched thin, you can rise above the noise by staying present, intentional, and focused. Lisa breaks down how a mindful mindset sharpens your performance, strengthens your leadership, and helps you finish the year with clarity and energy — not exhaustion.

What You’ll Learn

Why the holiday season is the perfect opportunity to stand out
How mindfulness improves focus and decision-making
Simple ways to reset your mindset in moments of stress
How to stay grounded in conversations, meetings, and daily routines
The three words that help you regain momentum anytime: Focus, Mindfulness, Momentum

Key Takeaways

Mindfulness isn’t a ritual — it’s a performance strategy
Staying present gives you an advantage when others are distracted
A winning mindset is created through small, intentional choices
Slowing down helps you rise above, not fall behind
The season may be chaotic, but your mind doesn’t have to be

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Tuesday Nov 18, 2025

Episode 282, Create the Life your want by doing this each day!

Tuesday Nov 18, 2025

In Episode 282, you will learn about how applying the 3 C's can improve your life and business.

What if the most uncomfortable 15 minutes of your day—those first few cold calls, that tough follow-up—were the exact actions that guaranteed you hit your quota? That’s not a theory. That’s a decision.

In this episode I share three ideas to own this week: Change, Courage, and Confidence.

By listening to and applying the 3 C's into your daily life, you will learn how to cultivate confidence, build consistency, and harness courage to overcome challenges and achieve your personal and professional goals. These principles are not just theoretical, but practical tools that have the power to transform your life, empowering you to take actionable steps, stay motivated, and unlock your full potential while navigating life's obstacles with resilience and determination.

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Tuesday Nov 04, 2025

Episode 281, Get your client to vote for you!

Tuesday Nov 04, 2025

Episode 281: Learn how to get your prospects and clients to vote yes to doing business with you.

It’s election season, and your prospects are casting their votes every day—choosing between you and your competitors. To win their business, you need more than a good pitch; you need a winning campaign.

How do you secure that "yes"? By running a smarter play. I've outlined three proven strategies to get clients to vote for you:

Define Your Ballot: Frame the choice with 3 proof-backed outcomes and one powerful differentiator. Make it easy for them to choose you.
Run a GOTV Plan: Execute a sequence of 3-5 high-value touchpoints in 14 days to build unstoppable momentum.
Win the Debates: Master objections with a simple “claim-proof-preview” framework and have a 60-second mini-demo ready to deploy.

Imagine sending this quick DM: "Hi [Name], saw your team's latest update. Thought this short clip on how we helped [Similar Company] solve [Problem] might be useful for your goals."

It’s about being strategic, not just busy.

Ready to build your winning campaign?

Until next time, thanks for joining me this week. If someone can benefit from this episode, do me a favor and share it.

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#SalesStrategy #B2BSales #ClientAcquisition #SalesTips

Tuesday Oct 21, 2025

Episode 280, Turn Stress into a Strategy!

Tuesday Oct 21, 2025

Episode 280: This episode is about turning Uncertainty and Stress into a competitive advantage.

When the numbers aren't there and a key client goes dark, how do you lead? This episode tackles the immense stress of uncertainty head-on, drawing from the work of psychologist Dr. Ellen Langer. Discover how to reframe uncertainty not as a threat, but as an opportunity to activate your highest level of performance and strategic thinking.

What You'll Learn in This Episode:

Why uncertainty is the natural state and not the source of your stress.
How to shift from reactive autopilot to a strategic, mindful response.
A simple technique to ground yourself in the present when pressure mounts.
How to use "Maybe Thinking" to break free from worst-case scenarios and see new pathways.
The "Controllable Variables Scan" to focus your energy and restore your sense of agency.
A guided 60-second practice to immediately apply these powerful tools.
One actionable experiment to transform your approach to challenges this week.

Episode Timestamps:

[00:00] The High-Stakes Scenario: Navigating quarter-end pressure.
[00:45] Introduction: Flipping the script on stress and uncertainty.
[01:15] Technique 1: "Notice Five New Things" to break out of autopilot.
[02:05] Technique 2: "Maybe Thinking" to reframe catastrophic thoughts.
[02:48] Technique 3: The "Controllable Variables Scan" to focus on what you can influence now.
[03:30] Guided Practice: A 60-second exercise to integrate all three techniques.
[04:35] Your Weekly Experiment: One small step to take when you feel stressed by an unknown.
[04:55] Closing & Call to Action.

Actionable Takeaways:

Ground Yourself: The next time you feel a wave of stress, stop and actively notice five new things in your environment. This pulls you out of a reactive loop and into the present moment.
Challenge Assumptions: When your mind defaults to a negative outcome (e.g., "We're going to lose this account"), counter it with at least two "maybe" statements (e.g., "Maybe they are reviewing our proposal," "Maybe this is a chance to add more value").
Focus on Control: In any uncertain situation, identify the single next action that is 100% within your control. Execute on that one thing to regain momentum and a sense of agency.

Connect with Lisa:

Subscribe and share this episode with a colleague who is ready to excel under pressure.

Disclaimer: This podcast is for educational purposes only and does not constitute professional advice.

Tuesday Oct 07, 2025

Episode 279, Redefining Success: Why We're Measuring Life All Wrong

Tuesday Oct 07, 2025

Episode 279, Redefining Success: Why We're Measuring Life All Wrong

What if the life you're chasing—the promotions, the bigger house, the perfect online image—is a life that almost no one actually wants? We've all been running a race, but today we explore a powerful idea that suggests we've been measuring our lives all wrong.

Episode Summary

In this episode, Lisa Thal challenges conventional definitions of success by introducing the work of Dr. Todd Rose. We explore his research on "collective illusions," where we conform to ideas we think everyone else believes, even when we privately disagree. This leads to the biggest illusion of all: success.

Dr. Rose's Success Index reveals that most Americans privately value relationships, integrity, community engagement, and personal growth far more than status or money. Lisa shares her own powerful story of redefining success, stepping away from a 38-year career to care for her mother with dementia and spend more time with her wife, Olivia. She traded status for significance.

To help you find your own definition of a good life, Lisa provides a simple five-step playbook to align your actions with your values.

Episode Outline

[00:00-02:00] Introduction: Are You Chasing the Wrong Finish Line?
[02:01-05:00] Who is Dr. Todd Rose? Understanding Collective Illusions
[05:01-08:00] What is the Success Index?
[08:01-12:00] Key Findings: What We Truly Value
[12:01-15:00] Lisa's Story: Trading Status for Significance
[15:01-20:00] A 5-Step Playbook to Redefine Your Success
[20:01-22:00] This Week's Challenge & Wrap-Up

Your 5-Step Playbook for a More Fulfilling Life

Personal Metrics Audit: Observe what you currently use to measure a "good day."
Weekly Success Scorecard: Define 3-5 new metrics based on what truly matters to you (e.g., family time, learning, acts of kindness).
Social Comparison Detox: Unfollow sources that make you feel like you're falling behind.
Run Micro-Experiments: Dedicate small amounts of time to a passion project or volunteer work.
The Alignment Check: Monthly, review your calendar and bank statement to see if your spending aligns with your values.

This Week's Challenge

What is one metric of success you are ready to drop, and what is one new, value-based metric you are prepared to adopt?

Mentions & Resources

Dr. Todd Rose
Collective Illusions
Success Index

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Tuesday Sep 23, 2025

Episode 278, Stop Faking it!

Tuesday Sep 23, 2025

Episode 278 is about Stop Faking it and Start Making it.

The phrase "Fake it 'til you Make it" is common career advice, but does it actually work?

For many, it leads to imposter syndrome and burnout. It prioritizes perception over progress.

What if we adopted a more authentic and sustainable approach to growth? I explore this in my latest podcast episode, focusing on a new mantra: Make it until you make it.

This mindset is not about pretending. It’s about doing. It's about building tangible skills, gaining real experience, and earning genuine confidence through consistent, imperfect action.

In the episode, I cover how to apply this to your professional and personal life, including:

Moving from vague ambitions to specific, actionable goals.
Embracing the learning curve and giving yourself permission to be a beginner.
Building unstoppable momentum by documenting your efforts, not just judging the outcomes.

This shift has been fundamental to my own growth, helping me build skills and confidence from the ground up.

How do you approach learning and development? Do you lean towards "faking it" or "making it"? I'd be interested to hear your experiences in the comments.

Share this episode with someone you think can benefit from Faking it to Making it.

Until Next time.

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Tuesday Sep 09, 2025

Episode 277 Is Your Mind Set?

Tuesday Sep 09, 2025

Episode 277 is about the one thing standing between you and achieving your goals.

Your Mind Set!

The only thing standing between you and your goal is you. I is the story you keep telling yourself as to why you can't achieve it. What I will share is how you can begin to change the narrative of the conversation going on in your mind—Your vision, along with action. You can change where you are and who you want to be.

The standard you set, keeping in mind that you're competing against yourself, not others. You're on a journey, and it's a process of pursuing.

The question to think about today is, Is Your Mind Set? And what is it set on? Your mind set is one of the most crucial elements of success in any field: creating a winning mindset. It's not about luck. It's about how you think, how you approach challenges, and the internal narrative you're having every single day. So, what does it truly take to build a mindset that wins?

So, what exactly is a "winning mindset"? It's the mental foundation that allows you to see opportunity where others see obstacles. It's the engine that drives you forward, even when the path is difficult.

Let's break it down into four key elements.

Self-belief. The absolute foundation of a winning mindset. It's you against you, not others. You have to believe in your ability to succeed. Think about any great athlete or innovator. Before anyone else believed in them, they believed in themselves. It's about a quiet, steady confidence in your capabilities.

A practical way to build this is to celebrate your small wins. Did you finish a challenging task at work? A knowledge of it. Did you stick to your workout plan? Give yourself credit. Each small victory builds evidence that you are capable, strengthening your belief over time.

Resilience. Life will knock you down. You will face setbacks, failures, and criticism. That's a guarantee. A winning mindset isn't about avoiding failure; it's about bouncing back from it, stronger and wiser. Think of it like a muscle. Every time you face a challenge and push through, your resilience grows. Something I learned from Warren Buffett is that the more you learn, the more you earn. Be open to learning along the way.

Clear goal-setting. A winner knows where they are going. Vague hopes, such as "I want to be successful," are not enough. A winning mindset requires vision with specific and actionable goals. You need a destination to aim for.

What is something you want to pursue? Better health, better relationships, a better life.

Try the SMART goal framework: Specific, Measurable, Achievable, Relevant, and Time-bound. Instead of "I want to get in shape," a winning goal is "I will run a 5k in three months by training three times a week." This clarity gives you a roadmap and turns a distant dream into a series of manageable steps.

Positive habits. Your daily actions shape your mindset. Winners build routines that support their goals. They don't rely on motivation alone, because motivation can fade. They rely on discipline and habits. Have the courage to take action.

Consider the habit of a positive morning routine. Instead of grabbing your phone and scrolling through social media, what if you spent the first 15 minutes meditating, journaling, or planning your day? This slight shift can set a positive and productive tone for everything that follows. S art small. Pick one habit you want to build—like reading for 10 minutes a day or writing down three things you're grateful for—and stick with it.

Consistency is what solidifies a winning mindset.

Let's recap the four pillars: build unshakable self-belief by celebrating your wins. Develop resilience by learning from your setbacks. Set clear, specific goals to give yourself direction. A d cultivate positive habits that support your journey.

The power to change your life resides in your mind. The story you tell yourself becomes your reality.

So, here is your call to action. I encourage you to take one step today—just one. Pick one of the elements we talked about. Write down one clear, specific goal for this week. Maybe it's taking five minutes to list three past accomplishments you're proud of to build that self-belief. Don't wait for the "perfect" moment. The moment is now.

Start building your winning mindset today, and watch how your world begins to change.

Until next time. If someone can benefit from this episode, do me a favor and share it.

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